Not a black box

The build-site methodology.

It runs on a disciplined recipe refined across hundreds of ranked sites — turning “make a website” into a process search engines and AI answer engines reward. Whether your agent is building a new site or fixing an existing page, it carries the exact reference — so any AI agent executes to the same standard.

An open playbook titled The Disciplined Recipe Behind Ranked Sites with a build checklist and a website being built to spec
The references

Thirteen focused playbooks.

Each self-contained — what get_methodology serves to your agent over MCP.

SEO page brief

Before building any page that needs to rank, write a brief grounded in what's actually ranking — a live-SERP content-gap analysis, not a guess.

seo-page-brief

Existing-SEO audit

For redesigns and replacements: audit what already ranks so you preserve it and don't regress traffic on launch.

existing-seo-audit

Structured data (JSON-LD)

Schema that earns rich results and makes your entities unambiguous to search and AI answer engines.

structured-data

Answer-engine readiness (AEO/GEO)

Get cited by ChatGPT, Perplexity, and AI Overviews — AI-crawler access, answer-shaped content, and machine-readable signals.

geo-answer-engines

Performance gate

Treat Core Web Vitals as a build gate with concrete budgets — slow pages get demoted and rarely cited.

lighthouse-perf-gate

Agent readiness

Server-render the content that matters so engines and AI agents can read the page without executing your app.

agent-readiness

Internal linking pass

Flow authority to your money pages and make your topical structure legible with descriptive internal links.

interlinking-pass

Conversion & lead capture

A great-looking page is not a lead. Design the path from visitor to enquiry deliberately.

conversion-and-leads

Off-page & local

Authority, Google Business Profile, reviews, citations, and earned links — the signals beyond your own pages.

off-page-and-local

Third-party AI citations

Most of what AI answers cite lives on domains you don't own. Find who gets cited for your terms, then work the listicles, directories, and review platforms that decide it.

earn-third-party-citations

Instrumentation

Measure before you optimise: Search Console and analytics wired up from day one, so the loop compounds.

instrumentation

Security & discoverability

Security headers plus the exact robots/sitemap/AI-engine discoverability templates.

security-and-discoverability

Image generation

On-brand, optimised imagery via generative tools — fast, without compromising performance.

image-generation
Free methodology, paid intelligence

Best practice isn’t the moat.

Free · the map

The methodology

The full build-site playbook — what to do and how — delivered through the traffix plugin and MCP. Install it and your agent executes to the standard via get_methodology, on any site, forever.

Paid · the GPS

The intelligence

What to fix on your sites, in priority order, every week — measured from Search Console + live keyword and AI-visibility data, scored by impact, handed to your agent over MCP. The methodology is the map; this is the live GPS for your traffic.