SEO, AEO & GEO for people who build.
Practical, technical guides to ranking in search and AI answer engines — from the team behind the build-site methodology. No fluff, just the moves that work.
Pick your next win.
Core Web Vitals: a developer's guide to passing them
LCP, INP, and CLS explained — the thresholds, what causes failures, and the concrete fixes. Treat Core Web Vitals as a build gate so slow pages never ship and never cost you rankings.
9 min read →Structured data (JSON-LD) for SEO & AI search: a developer's guide
What structured data is, the schema types that actually matter, and copy-paste JSON-LD for Organization, FAQ, Breadcrumb, Article, and Product — so search engines and AI understand your pages.
10 min read →llms.txt: a developer's guide (with a real example)
What llms.txt is, exactly how to write one, and what the 2026 evidence says it actually does — with a working example you can copy. Ten minutes to ship, but not the AEO priority most guides claim.
7 min read →How to build a website that ranks with Claude Code
AI-built sites ship fast but often land invisible. Here's how to use Claude Code and the build-site methodology to ship a site engineered to rank in search and get cited by AI answer engines — step by step.
11 min read →Answer Engine Optimization (AEO) & GEO: a developer's guide
How AI answer engines like ChatGPT, Perplexity, and Google AI Overviews choose and cite sources — and the practical, technical checklist to make your site one of them.
9 min read →